The RPM Blog

LinkedIn has launched an update to their advertising platform now offering advertisers improved advertising targeting options.

LinkedIn, the online business network that claims more then 95 million professionals use it’s service, offers both display and text advertising options to businesses. LinkedIn Ads, the companies automated advertising platform for purchasing text ads allows advertisers to target across a number of filters including geography and age. As part of this most recent update, advertisers can now target their ads to specifically only appear to LinkedIn members who have a particular job title, by the exact company that they work at or by a persons membership of a LinkedIn group.

Interested in finding out more about how your business can advertise on LinkedIn? Check out our advertising services section or contact us today.